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HAUNTEDHAYRIDE.COM News Blog
Haunted House Promotions
Sun, June 14, 2015

Haunted Houses should start to think about kicking in the promotion machine about right now.  What are some of the things you can be doing to promote your haunted house this summer?  With the season only 3 plus months away I would be thinking about renting space at large county fairs, concerts, and events.  Additionally I would be thinking about ramping up social media posting, creating new content for your website and much more.  The single most important thing you should be doing right now is updating your website with times, dates, any new information.  Haunted House owners should also be thinking about sending out mass email blasts to tier data bases once their website is updated and maybe even an early bird ticket sale. 

Selling tickets this early isn't a waste of your time, in fact if you sell the tickets at a steep discount for opening night you just might enjoy a huge crowd!  What should you be selling onto your potential customers?  You should be selling them on everything new you are doing during the 2015 Halloween season to make their life a bit more creepy!  Simply saying hey we've added a new scene, or added a monster isn't going to cut the cake any longer... you need something big something scary and something spectacular.  How about adding a scare zone to your que line, a monster parade, fireworks show, a side interactive attraction, something that you never had before is what your guests are looking for not simply more zombies.

Another key addition is adding on photo sales to your attraction or a que line photo op so guests can share their photo on social media.  One of the best ways to build awareness is to allow your guests to promote for you!!!  Check out the photo attached of a sample of a promotional photo.  At the Darkness we also invested in a game where guests play a zombie operation game.  As you can see with the attached video its great social media content for your attraction.  No matter what you do start thinking promotionally NOW!  Time to get after it!  Keep checking Hauntworld.com for everything related to the haunted house industry. Please make sure you update or create a promote for your haunted attraction right now!!! 

Stay Spooky




  Posted by Larry 7.06 PM Read Comments ()
 
 
MidWest Haunters Convention Kicks Off This Weekend
Sat, May 30, 2015

The second biggest haunted house show of the year kicks off this weekend in Columbus Ohio complete with haunted house tours, seminars, events and much more.  The MHC features a tradeshow floor and even events such as Monster Make Up Wars, Art Fashion Show, Scariest Character Contest, and a Miss Scary Midwest Pageant.  The show will end on Sunday May 31st and feature events including show floor demos, Raffles and even a Kid's costume contest. 

The tradeshow floor features many of the best vendors in the business such as Ghost Ride Productions, Fright Props to Distortions however the booths are much smaller than Transworld.  Hauntworld Magazine is also a featured exhibitor so get over to Midwest Haunters Convention you still have time!   One of the great things about MHC is this is the show for every home haunter to even a professional haunted house.  The tradeshow floor will offer everything from body painting to cool do it yourself haunted house props.


Get all the details at www.MidWestHauntersConvention.com

PHOTOS LIVE FROM THE SHOW TODAY!
 

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What Should Haunted House Owners be DOING RIGHT NOW?
Tue, May 05, 2015

The haunted house season comes in cycles starting with the end of Halloween which starts the new year where vendors build new products and haunters plan new scares!  Every March the major tradeshow occurs where buyers buy and sellers sell new masks, zombies, monsters, animations and special fx.  The tradeshow is over and now the haunt industry has entered PHASE TWO!   Phase one is the period between the end of Halloween and the Tradeshow, where haunters close down their haunts, plan and prepare for what is next.  PHASE TWO is after the tradeshow where haunt owners have purchased new products and are now focused on rebuilding their haunted attractions for the following Halloween season. 

What should haunted house owners do during PHASE TWO?  FOCUS on marketing your haunted house get the jump on your competition!  Look at doing events to promote and build your brand.  Ramp up the promotions of your haunted house thru you blogs, social media and mass emails.  Don't allow your customers to believe you are a part time business, inform them of all the exciting things you are doing between closing your haunt and opening your haunt again.  PHASE TWO is an important phase as most haunted house owners really start to plan new scenes, new haunts, or some prepare to open their haunted house for the first time.

PHASE THREE is the stretch run from June to September and probably the busiest phase for any and all haunted house owners.  During PHASE THREE haunters are working sometimes seven days a week to get their haunted house open.  Everything happens during PHASE THREE from hiring actors, placing advertisement, sponsorships, inspections, to finally opening your haunted house.  Clearly PHASE FOUR is operation of your haunted house.  Some would think this is the toughest phase when in fact without any question the time when haunters are the busiest is PHASE THREE!.  Make PHASE THREE easier but moving up time tables into PHASE TWO such as start laying out marketing, run smaller crews and get foundations laid NOW for improvements to your attractions.
 

If you plan on finding sponsorship for your haunted house you should have ALREADY STARTED.   In the old days I think most haunters would start working on their haunted house in the handful of months prior to the season starting.  If your haunted house will be a success you must make sure you stay in touch with your client base but begin the process to re-open your haunted house the day after the Halloween Tradeshows are over.  FOCUS on making yourself goals to improve your business.  What will it take to gain an additional 5 to 10,000 new guests?  What will it take to make your haunted house one of the best in your market, then your state, your region and maybe one day the entire country.  Setting goals and trying to achieve them is key!

Subscribe to Hauntworld Magazine and we'll help you achieve your goals. The next magazine will release in late June!  Lastly never forget that a haunted house is ENTERTAINMENT first and foremost.  Watch this video of something we are adding to The Darkness to help build social media awareness.  Always be prepared to think outside the box, what can you do to get your customers taking pictures, videos, at your event then in turn sharing them on social media?  Also for another boost make sure to attend the Midwest Haunters Convention May 29-31 in Columbus Ohio http://www.midwesthauntersconvention.com/


 

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