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HAUNTEDHAYRIDE.COM News Blog
What Should Haunted House Owners be DOING RIGHT NOW?
Tue, May 05, 2015

The haunted house season comes in cycles starting with the end of Halloween which starts the new year where vendors build new products and haunters plan new scares!  Every March the major tradeshow occurs where buyers buy and sellers sell new masks, zombies, monsters, animations and special fx.  The tradeshow is over and now the haunt industry has entered PHASE TWO!   Phase one is the period between the end of Halloween and the Tradeshow, where haunters close down their haunts, plan and prepare for what is next.  PHASE TWO is after the tradeshow where haunt owners have purchased new products and are now focused on rebuilding their haunted attractions for the following Halloween season. 

What should haunted house owners do during PHASE TWO?  FOCUS on marketing your haunted house get the jump on your competition!  Look at doing events to promote and build your brand.  Ramp up the promotions of your haunted house thru you blogs, social media and mass emails.  Don't allow your customers to believe you are a part time business, inform them of all the exciting things you are doing between closing your haunt and opening your haunt again.  PHASE TWO is an important phase as most haunted house owners really start to plan new scenes, new haunts, or some prepare to open their haunted house for the first time.

PHASE THREE is the stretch run from June to September and probably the busiest phase for any and all haunted house owners.  During PHASE THREE haunters are working sometimes seven days a week to get their haunted house open.  Everything happens during PHASE THREE from hiring actors, placing advertisement, sponsorships, inspections, to finally opening your haunted house.  Clearly PHASE FOUR is operation of your haunted house.  Some would think this is the toughest phase when in fact without any question the time when haunters are the busiest is PHASE THREE!.  Make PHASE THREE easier but moving up time tables into PHASE TWO such as start laying out marketing, run smaller crews and get foundations laid NOW for improvements to your attractions.
 

If you plan on finding sponsorship for your haunted house you should have ALREADY STARTED.   In the old days I think most haunters would start working on their haunted house in the handful of months prior to the season starting.  If your haunted house will be a success you must make sure you stay in touch with your client base but begin the process to re-open your haunted house the day after the Halloween Tradeshows are over.  FOCUS on making yourself goals to improve your business.  What will it take to gain an additional 5 to 10,000 new guests?  What will it take to make your haunted house one of the best in your market, then your state, your region and maybe one day the entire country.  Setting goals and trying to achieve them is key!

Subscribe to Hauntworld Magazine and we'll help you achieve your goals. The next magazine will release in late June!  Lastly never forget that a haunted house is ENTERTAINMENT first and foremost.  Watch this video of something we are adding to The Darkness to help build social media awareness.  Always be prepared to think outside the box, what can you do to get your customers taking pictures, videos, at your event then in turn sharing them on social media?  Also for another boost make sure to attend the Midwest Haunters Convention May 29-31 in Columbus Ohio http://www.midwesthauntersconvention.com/


 


  Posted by Larry 4.47 PM Read Comments ()
 
 
The Darkness Haunted House Tour Video Review
Tue, April 14, 2015

Last month (March 2015)  The Darkness once again opened for the ENTIRE haunted house industry during the Transworld 2015 Halloween and Haunted House Tradeshow.  The Darkness amazed haunted house owners with attention to detail, custom animations, and much more.  Over 1000 different haunted house owners and operators attended The Darkness 2015.  This year during the Transworld show several haunted houses opened from The Abyss at Lemp Brewery, The Darkness, pre-tours to Talon Falls and a haunted house located in Wright City Phobious. 

The Darkness is always the major haunted house tour simply because its located 2 miles from the convention center and because each year its TOTALLY renovated for the haunt industry.

The Darkness tour included a behind the scenes tour with dinner, and even a live tour with scary actors.  Gore Galore showed up with several oversized costumes and did a parade of the dead. The Darkness featured actors scaring people inside and outside.
 

Watch the video below and SUBSCRIBE to the Hauntworld Youtube Channel!

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Transworld Haunted House Halloween Tradeshow 2015 Review / Recap
Tue, March 31, 2015
The 2015 Transworld Halloween and Haunted House Show was a HUGE success with over 8000 buyers, 800 exhibitors and tons monsters, masks, costumes, zombies, animations, and much more.  Please watch our video that showcases the entire show, interviews, seminars, booths and events.  Be sure to subscribe to the NEW Hauntworld Youtube Page for all the latest videos about the haunted house industry.



Now for our review... This years show featured a lot of exhibitors and incredible new products including monsters, zombies, animations, to ticketing companies, social media planners to you name it.  The show has clearly grown since its first year if not tripled in size with more buyers and vendors.  The show features the most amazing seminars from real professionals to several events including haunted house tours, parties and much more.  The show was a huge success!

The Pros and Cons of the 2015 Tradeshow:  The pros of the show are clear, the show is just simply growing in both size and attendance.  The exhibitors are now creating more detailed booths with more product than ever.  The level of detail within the industry is growing.  There are now more mask and costume companies which is strongly needed within the haunted house industry.  The biggest pro of the show is that its moving more away from just monsters and animations and more into the business side with several insurance companies, ticketing agents, business to business companies, search lights, to marketing experts.  The haunted house industry needs more help with the business side than the creative side at this point.  The haunt tours where strong people really enjoyed Talon Falls, The Darkness, etc however haunt tours are not the highlight of this event as they are with other regional events.

The Cons have mostly been created by the growing popularity of the tradeshow itself... to many non-buyers are attending the show which actually hurt the show in many ways.  For example those people dress up in costume so you don't know if they represent a vendor and or with costume companies on the floor we don't need costume actors running around creating confusion.  Secondly actors shouldn't be allowed to attend the show period this is a professional tradeshow not a party and it seems as though this tradeshow is becoming more of a horror convention.  Real buyers are bringing way to many people with them which again hurts the vendors because vendors want to talk to the actual buyer not explain how they made something or where to buy materials to someone who is there for idea's or fun.  The show needs to limit who they ask to promote the show so we are not promoting the show to the wrong people, way to many facebook groups, etc invited who in turn promoted the show to haunt fans.  Vendors if they bring costume monsters should stay close to their booth so many walked around the show you never knew if it was a vendor, which one, or just an actor.  Transworld should also consider limitting the amount of events they promote such as haunt tours, parties, etc and keep the focus on the show itself buyers and sellers. 

The Transworld show should be fun but first and foremost vendors spend months designing and developing products for the show, then in turn spend thousands tens of thousands to display the products.  Vendors want to sell products and talk to actual buyers not non-buyers there for a good time.  The shows popularity is starting to hurt the show and turn it from a professional show into a party show and changes should be made.

Several vendors also created very detailed booths, however we feel the mass majority of buyers are mostly interested in the products as most already own haunted houses and build their sets themselves.  The shows vendors should focus mostly on bringing the best products to the show, developing the best new scares, costumes and masks.  What we heard over and over again was that buyers didn't see the WOW product and we agree.  Some vendors might be focused to much on the detail of their booth rather should focus more on the products themselves.  I think the industry is waiting for the next DISTORTIONS ELECTIC CHAIR where every single buyer in the building is lined up to buy it.  We didn't see a product that blew us away at the Tradeshow however we saw several nice products. 

So who had the best new products in our opinion??   Overall you'd have to say everyone did a very good job and depending on what you are looking for all the companies did great.  Nothing stands out from the rest, simply put all the companies did a wonderful job representing their company!   Kudos to all the haunted house vendors! 

Watch our video and please share it!

Look out for Hauntworld The Magazine Issue 40 coming later this Summer.
 
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