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HAUNTEDHAYRIDE.COM News Blog
MidWest Haunters Convention Kicks Off This Weekend
Sat, May 30, 2015

The second biggest haunted house show of the year kicks off this weekend in Columbus Ohio complete with haunted house tours, seminars, events and much more.  The MHC features a tradeshow floor and even events such as Monster Make Up Wars, Art Fashion Show, Scariest Character Contest, and a Miss Scary Midwest Pageant.  The show will end on Sunday May 31st and feature events including show floor demos, Raffles and even a Kid's costume contest. 

The tradeshow floor features many of the best vendors in the business such as Ghost Ride Productions, Fright Props to Distortions however the booths are much smaller than Transworld.  Hauntworld Magazine is also a featured exhibitor so get over to Midwest Haunters Convention you still have time!   One of the great things about MHC is this is the show for every home haunter to even a professional haunted house.  The tradeshow floor will offer everything from body painting to cool do it yourself haunted house props.


Get all the details at www.MidWestHauntersConvention.com

PHOTOS LIVE FROM THE SHOW TODAY!
 


  Posted by Larry 4.39 PM Read Comments ()
 
 
What Should Haunted House Owners be DOING RIGHT NOW?
Tue, May 05, 2015

The haunted house season comes in cycles starting with the end of Halloween which starts the new year where vendors build new products and haunters plan new scares!  Every March the major tradeshow occurs where buyers buy and sellers sell new masks, zombies, monsters, animations and special fx.  The tradeshow is over and now the haunt industry has entered PHASE TWO!   Phase one is the period between the end of Halloween and the Tradeshow, where haunters close down their haunts, plan and prepare for what is next.  PHASE TWO is after the tradeshow where haunt owners have purchased new products and are now focused on rebuilding their haunted attractions for the following Halloween season. 

What should haunted house owners do during PHASE TWO?  FOCUS on marketing your haunted house get the jump on your competition!  Look at doing events to promote and build your brand.  Ramp up the promotions of your haunted house thru you blogs, social media and mass emails.  Don't allow your customers to believe you are a part time business, inform them of all the exciting things you are doing between closing your haunt and opening your haunt again.  PHASE TWO is an important phase as most haunted house owners really start to plan new scenes, new haunts, or some prepare to open their haunted house for the first time.

PHASE THREE is the stretch run from June to September and probably the busiest phase for any and all haunted house owners.  During PHASE THREE haunters are working sometimes seven days a week to get their haunted house open.  Everything happens during PHASE THREE from hiring actors, placing advertisement, sponsorships, inspections, to finally opening your haunted house.  Clearly PHASE FOUR is operation of your haunted house.  Some would think this is the toughest phase when in fact without any question the time when haunters are the busiest is PHASE THREE!.  Make PHASE THREE easier but moving up time tables into PHASE TWO such as start laying out marketing, run smaller crews and get foundations laid NOW for improvements to your attractions.
 

If you plan on finding sponsorship for your haunted house you should have ALREADY STARTED.   In the old days I think most haunters would start working on their haunted house in the handful of months prior to the season starting.  If your haunted house will be a success you must make sure you stay in touch with your client base but begin the process to re-open your haunted house the day after the Halloween Tradeshows are over.  FOCUS on making yourself goals to improve your business.  What will it take to gain an additional 5 to 10,000 new guests?  What will it take to make your haunted house one of the best in your market, then your state, your region and maybe one day the entire country.  Setting goals and trying to achieve them is key!

Subscribe to Hauntworld Magazine and we'll help you achieve your goals. The next magazine will release in late June!  Lastly never forget that a haunted house is ENTERTAINMENT first and foremost.  Watch this video of something we are adding to The Darkness to help build social media awareness.  Always be prepared to think outside the box, what can you do to get your customers taking pictures, videos, at your event then in turn sharing them on social media?  Also for another boost make sure to attend the Midwest Haunters Convention May 29-31 in Columbus Ohio http://www.midwesthauntersconvention.com/


 

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The Darkness Haunted House Tour Video Review
Tue, April 14, 2015

Last month (March 2015)  The Darkness once again opened for the ENTIRE haunted house industry during the Transworld 2015 Halloween and Haunted House Tradeshow.  The Darkness amazed haunted house owners with attention to detail, custom animations, and much more.  Over 1000 different haunted house owners and operators attended The Darkness 2015.  This year during the Transworld show several haunted houses opened from The Abyss at Lemp Brewery, The Darkness, pre-tours to Talon Falls and a haunted house located in Wright City Phobious. 

The Darkness is always the major haunted house tour simply because its located 2 miles from the convention center and because each year its TOTALLY renovated for the haunt industry.

The Darkness tour included a behind the scenes tour with dinner, and even a live tour with scary actors.  Gore Galore showed up with several oversized costumes and did a parade of the dead. The Darkness featured actors scaring people inside and outside.
 

Watch the video below and SUBSCRIBE to the Hauntworld Youtube Channel!

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